Französische Mode: Être à la mode mit unseren Ideen ✓
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Larissa is a designer by passion. After studying design in Munich and gaining more than 10 years of professional experience in the creative business, including roles at renowned international brands, she fulfilled her dream of founding her own handbag label in 2017 together with her best friend Ulrike Heintz.

French fashion is nonchalant, alluring and still elegant. High-quality fabrics and details such as the iconic houndstooth pattern or pinstripes are combined with simple basics in French style to create extravagant looks.

France’s style dress codes influence urban styles around the world. Do you prefer a casual look, or would you like to give a sexy look an elegant touch with French fashion for women?

With French-inspired statement pieces, your feminine styling knows no bounds.

Stylish à la Française

Stylish à la Française: The fashion secrets of French fashion!

In France, fashion is an expression of personality and status. French style is a deliberate understatement for free spirits.

French style says something about the woman who wears it: You know your own worth and enjoy spending time in exciting places.

Whether you’re heading to an art opening or a relaxed brunch, French style lets you decide spontaneously and freely.

Here are a few styling secrets from Paris: 

1. Mix & match from casual to chic

The Parisian dress code calls for a certain elegance that can be felt throughout France. French style brings laid-back looks together with boutique-chic fashion.

You can pair your unusual designer pieces with basics for French-inspired style, so you can wear them in your free time, at the office, or at work without looking overdressed.

Fashion tip: Make sure your understated pieces are high-quality, too, and choose no more than one elegant statement piece. 

2. Combine basics and statement pieces

To make a black-and-white outfit pop, let accessories and bags in bold colors stand out. Coordinate the colors of your statement pieces and always choose black or white fabric for larger areas of color.

If you want to match your makeup and nails to your outfit, pay attention to exact color accent matching. Jewelry such as large-link chains used as bag straps can also make a statement, as long as they’re kept simple and elegant in color.

3. Style clashes: A top fashion statement

A T-shirt in the office is taboo? Not with French style. Wear your white designer shirt as an understated piece with a fitted midi skirt and blazer, or work a relaxed-fit pair of jeans into your business-chic look.

With designer pieces, you can deliberately break the rules of casual, business, and chic dress codes and assert your fashion identity anywhere.

4. Androgynous Style with Flair

With a high-necked turtleneck top and wide-leg trousers, your intellectual French-style smart casual look is almost complete.

In cool weather, a unisex coat made of high-quality wool is a suitable addition to the style. To add a feminine touch to the gender-fluid aesthetic, complete the look with a shiny leather bag.

5. Feminine “Laissez-Faire” Outfits

In France, subtle is sexy. You can become the center of attention even with a slightly dowdy style. Feel free to play with gender stereotypes and pair glamorous chic pieces with typically masculine elements like oversized jackets or jeans with a wide belt.

Laissez-faire means simply letting aesthetics emerge. Your outfits should be comfortable to wear.

Fashion tip: When choosing your pieces, don't focus on showing skin or prestige. Instead, show good taste with practical outfits suited to the weather.

Colors and Materials: Essentials for the Perfect French Look

The colors of the Tricolour, namely red, white, and navy blue, are never too clichéd for a French outfit. French fashion aims to make a casual understated statement with high-quality designer clothes and simple styles.

You can create contrast with red and blue accessories against simple base colors like white, black, or cream. For a cute French look, simply style French outfits with light summer dresses in rose or soft pastel shades.

Colors & Patterns: Ideas for Unique Looks

A classic striped shirt with a beret and a red neckerchief is the fashionable prototype of the modern French look. Stripes, pinstripes, and the iconic houndstooth pattern continue to be defining elements of French fashion.

Your ZOÉ LU bag gets a changeable flap Chic Margaux turns a black two-piece suit with a blazer into an eye-catcher for your French-inspired outfit.

The ZOÉ LU JUST MISS bag in the Iconic Classy version of French chic.

Mini bags like the Mini Pochette La Mini Noir from our ZOÉ LU collection pair perfectly with elegant outfits featuring a minidress and trench coat, thanks to their muted color palette. 

Mini bags with a minidress and trench coat

Must-have materials

High-quality natural materials and a well-groomed appearance are essential for an authentic French aesthetic. Genuine silk, cashmere, merino wool, or linen are popular fabrics that should preferably be crafted by hand.

Jackets or skirts in warm tweed paired with a turtleneck top are must-have pieces in the wardrobe of every fashion-loving Frenchwoman.

This winter fabric is perfect for business outfits with a French touch. For French-style bags, only high-end leather with a pleasant feel will do. Patent leather high heels or bags add a little touch of luxury to your look.

Style rules from France: the essential dos and don'ts

An effortless, chic style is in demand in France's metropolises. Your minimalist style should be reflected not only in your outfit, but also in your makeup and hairstyling.

Heels that are too high, glitter and sequins, or showing too much skin are simply a bit too much for the understated French style.

Fashion tip: When choosing pieces, focus on high-quality basics. As an eye-catcher, you should never wear more than one statement piece, which can be daringly avant-garde and provocative, such as red lipstick, a mini bag with a striking striped pattern, or a silk scarf. 

Paris, the fashion capital: How France shapes the fashion world!

New creations are presented every year at Paris Fashion Week by world-renowned designers. The who's who of the fashion world sets new trends here, which boutiques and designers in Europe's metropolises adapt.

Fashion trends in French cities influence the work of designers, who in turn influence the everyday style of the French. That’s why France is a pilgrimage destination for fashion-loving women from all over the world in Europe. 

Conclusion

With this elegant French fashion style, every woman shows that an elegant mademoiselle lives within her. How much “mademoiselle” you want to incorporate into your personal style is entirely up to you.

French style is suitable for business, dates, and special occasions, but you can also wear it casually and stroll around town. The rebellious message of this laid-back yet chic style remains the same in every variation.

FAQ

Which brands do French women wear?

In France, major French fashion brands from Paris and Milan are popular everywhere. A French chic style is only truly French chic when it includes designer brands.

When choosing clothes, as well as shoes, jewelry, perfume, and watches, the focus is on the highest quality and visible branding.

What is French chic?

French chic means wearing high-end fashion effortlessly and casually. You can accentuate your feminine features seductively with this style while still embodying French coolness.

French style combines timeless basics with modern fashion elements and trends from the fashion world.

Ready to expand your accessory collection and emphasize your personal style? Dive into the world of bag fashion and discover exciting articles, practical tips, and trendy styling ideas here to complete your outfits with the perfect companion:

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