CREATE YOUR DREAM BAG
Hi Sunshine, it’s us, Larissa and Uli. We’re taking the brand-new ZOÉ LU Handbag Configurator as an opportunity to reflect with you on the magic of our dreams. You wished to be able to put together your favorite handbag yourself in the shop with a tool and just a few clicks. This toy is, of course, a little dream come true for handbag lovers like you and us.
We’ve often told you about our XXL dream: “It must be possible to make a convertible handbag,” we first imagined back when we were still in the traditional disposable handbag business.... Now you are an important part of the ZOÉ LU story.
DREAM IT, THEN MAKE IT HAPPEN

Dreaming is Step #1 toward realizing your goals. It is the stage in which your secret wishes take on a more creative form. Somewhere, the start button is hidden too.
In your professional life, dreams and goals blend together. Go for your goal. If you want to bring a great idea that is close to your heart to life, don’t be shy - first test whether it’s feasible with your very best friends. It’s a good time to initiate personal energy shifts, even if they’re often slow but steady!
Secret, private dreams need the right mindset. If you convince yourself that this or that can never come true, you’re actively doing just one thing: wasting all your energy dancing around the black hole of your pessimism and making sure you don’t fall in. Example: dream trip configurator: In the office, we have a colleague who will buy her ticket to Costa Rica with the “4 fewer coffees-to-go per week from now on challenge.”
BACK TO THE ZOÉ LU DREAM
We’re thrilled that we were able to make your wish come true: to preview your personal favorite ZOÉ LU designs before buying.
We have to admit, we’re blown away ourselves. Can you believe it? With our Classic Best Buddy alone, of which there are currently 12 versions in the shop, you can create 55,968 combinations using all the available bag flaps as well as shoulder straps and handles.
Dream big! Have fun with ZOÉ LU dream-bag gaming, styling, and shopping.
Yours, Larissa & Uli