Growing the Family: Come into My Arms, You Big ZOÉ LU!
The Big Best Buddy, the big sister of your Best Buddy, is here. A spectacular statement, entirely new perspectives. For us, as well as for you as a super ambassador of the one & only handbag with its many styles, this is a very special moment.
A little like when the second child arrives. Except that, in the Love-my-Handbag logic à la ZOÉ LU, the big one is now coming to the baby. That is why we are proceeding as in the basic psychology of “A little sibling is on the way.” Carefully! We thank Dr. Zoé Lu Mustermann, a specialist in Goodmoodology, who helped us with tips so that the family expansion does not emotionally overwhelm you (or us).
You think your whole heart is occupied by No. 1…
Practical implementation
… and suddenly an equally large space opens up, one we never knew existed. It’s simple: We are Family, and the heart is a big, warm, cozy space that is elastic! You can explain it to your sweetheart just like that. They will simply have to love this proof that you are such a loyal, reliable person who is devoted to family. (However, don’t overdo it; preferably not: “Are you sitting down? I have big news for you…”)
You wonder whether the new one is roughly like the baby. Whether the two will get along.
Practical implementation
Every child is different. The same genetic material, yet completely different personalities. Decide whether you want to play it safe. In that case, we recommend the Big Best Buddy in light gray, black, taupe, or cognac. Cream is a wonderful foundation for a particularly lively family member, whom your besties and other people will perceive just as quickly when it comes with Colour or Sparkle Flaps, for example.
Bonding: “You are exactly what I wished for” or “The great ‘getting used to each other’”.
Practical implementation
Who else has the “The two of them will go through thick and thin together” guarantee in life? The addition to the ZOÉ LU Family naturally goes with all the looks in your collection. Big perspectives: Classy, edgy, sporty - your existing Flaps, straps, Keychains ... it is now in your hands to turn the Big Best Buddy into a mega statement piece. We are already looking forward to the photo album of the first big moments 😉
The Rama* Style Family Experience or Dealing with Other People’s Looks
Practical implementation
The absolute chic of a Saddlebag on your shoulder is naturally - as you have experimented with in the past - a statement that documents your confidence in your style, and therefore also your apparent self-confidence. Introduce the spectacular version to those around you smoothly. For example: At first, avoid triumphantly pulling the lunch box, the 20 cm hand-crocheted Bart Simpson, and Maxi’s fire truck out in front of the other parents at school in the morning, or theatrically rummaging out your notebook, water bottle, glasses case, and a banana in a meeting. Slowly!
(* Lucky you, margarine. This was the easiest way to explain it using a brand quote)
Special dates with everyone
Practical implementation
Just a few more days and the new one arrives? Make it especially fun with your loyal Best Buddy. Choose the crazy combinations your collection allows. Once the Big Best Buddy arrives, give it the responsibility it deserves. In other words: it holds sooo much, so choose it for those “I’m heading out now and taking my whole life with me” occasions. Work, working out, the supermarket … or dating, if there is a chance you won’t be sleeping in your own bed tonight. Just like that: wear it on the short strap through the night. By contrast, use your beloved classic Best Buddy to signal the opposite: “Buddy, don’t think anything more is going to happen tonight than two cocktails and a short full-moon walk” (Between us: We know that even here, the toothbrush, contact lenses, mascara, and makeup remover wipes fit in easily 😉)
Upon special request - Another clarification from Team ZOÉ LU:
To avoid any misunderstandings: We never claimed that you should take your second favorite handbag for a stroll in the stroller. What we meant was: It is perfectly suitable as a changing bag attached to the stroller. Bottle, 2 diapers, a bodysuit ... plenty of room!
